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Resources

Wuzzon likes to share her knowledge and expertise in the world of lead generation and app marketing. On this page you will find our blog posts, whitepapers and cases.

Blog

Our app marketing and lead generation conversion specialists regularly write blogposts about relevant topics in the industry for Marketingfacts and many more. Below you will find an overview of all our blogposts.

The cost per sale transaction model: the Holy Grail?

Posted by Louise Verschuren on Dec 4, 2017 2:53:16 PM

Calculations based on cost per sale (CPS). Only pay for actual sales. Free traffic and 100% performance based. But is this really the Holy Grail? I believe that alternative accounting models, such as cost per lead, often result in much better and longer-term results. And I'm not the only one who thinks this; this year, Rabo Mobiel's online marketing manager, Annette Vendel, halted all CPS campaigns via affiliate networks: "At Rabo Mobiel, we want to be fully aware of what publishers are doing with our displays and brand messaging. With affiliate marketing this is difficult; the risk of reputation damage is higher than any benefits. Sales percentages which also had to be adjusted due to double counts, credit checks etcetera were too high to make this really profitable. "

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Tags: cps, Cost per Sale

Something Powerful

Tell The Reader More

The headline and subheader tells us what you're offering, and the form header closes the deal. Over here you can explain why your offer is so great it's worth filling out a form for.

Remember:

  • Bullets are great
  • For spelling out benefits and
  • Turning visitors into leads.
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Whitepaper title
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Whitepaper title
Nulla in aliquam velit. Integer eu elit vel ipsum lobortis sagittis. In felis eros, scelerisque sed orci id, tempus lacinia augue. Quisque varius vel mauris nec consequat.
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Whitepaper title
Nulla in aliquam velit. Integer eu elit vel ipsum lobortis sagittis. In felis eros, scelerisque sed orci id, tempus lacinia augue. Quisque varius vel mauris nec consequat.

Cases

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Zalando Lounge
This is the shopping club of Zalando, where there are daily new offers from various top brands with huge discounts.
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Thuisbezorgd
Thuisbezorgd.nl is part of Takeaway.com, one of the world's largest food ordering sites.
VIEW
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Schoonenberg
Schoonenberg HoorSupport is one of the oldest companies in the hearing aid industry, but goes along with the times and flowers like never before!
VIEW
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Sanoma
Sanoma is the most cross-media company in the Netherlands and a leading player in the magazine market.
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