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Resources

Wuzzon likes to share her knowledge and expertise in the world of lead generation and app marketing. On this page you will find our blog posts, whitepapers and cases.

Blog

Our app marketing and lead generation conversion specialists regularly write blogposts about relevant topics in the industry for Marketingfacts and many more. Below you will find an overview of all our blogposts.

Anastazia is ASO Expert on AppTweak!

Posted by Anastazia Mrozek on Oct 3, 2019 5:11:36 PM

Our own ASO guru, Anastazia, was featured as an AppTweak ASO expert last week. In addition to install acquisition, Wuzzon continues to innovate in different platforms and expand their knowledge for ways to influence the App Store ranking of apps. ASO; App Store Optimisation works perfectly for this! By getting your app examined by our ASO expert, you can find out which areas are withholding you from growing in ranking in the App Stores, and what you can do to change it!

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Tags: App Store Optimisation, Ranking, ASO, Keywords

Wuzzon's App Marketing Specialism

Posted by Anastazia Mrozek on Sep 20, 2019 3:46:33 PM

At the beginning of 2019 Wuzzon decided to make the move to App Marketing permanent. With this grand gesture, we became an app marketing company, with expertise in many different aspects under the umbrella term “app marketing”. From app store optimization, to social media marketing, and in-app marketing, Wuzzon offers many different services to app owners. As soon as an app is live, you can trust Wuzzon with the following promotional aspects to help guide mobile users to your app: App Store Optimisation (ASO), Apple Search Ads (ASA), Universal App Campaigns (UAC), Social Media marketing, and App Install Campaigns.

Whether you are a new app owner or an existing app owner, there are always aspects to improve on. While you can use your reviews to give you an insight into your user experience, you can also let us review your app and provide you with advice on how to make your app more attractive for mobile users. By improving your ranking through ASO, it will be attractive for you to let us set up ASA and/or UAC campaigns. You can support this with target specific campaigns in Social Media marketing, such as Facebook or Twitter, and bring the most traffic in for you’re improved new app with App Install campaigns, through the vast publisher network from Wuzzon. Afterwards, you can recover less active users through the use of retargeting of in-app-messaging, as an app does not only grow through new user acquisition.

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Tags: App Marketing, CPI, App, Wuzzon, UAC, App Camapaign, ASA, ASO, Specialism, App Installs, Services

Why it’s important to ASO ASAP!

Posted by Anastazia Mrozek on Jun 21, 2019 4:06:22 PM

App Store Optimization, or ASO, is often compared to SEO (Search Engine Optimization) due to it’s similar name. Still, other than the fact that they both focus on search platforms, they should be approached quite differently, and require different strategies. SEO focuses more on online web traffic and searches, while ASO focuses completely on apps, so purely on app platforms such as the Apple App Store, and the Android Google Play. So what are the important factors in ASO, and why would you spend time on it when you’ve got an app that is already performing well?

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Tags: ASA, Ranking, ASO, App Store Optimization, Keywords

15 Tips to Boost App Installs in December!

Posted by Anastazia Mrozek on Dec 3, 2018 6:17:22 PM

Last year, a colleague followed a webinar in December with some clever tips for improving your app installs during the Christmas season. This year, we have combined our new, as well as old information to bring back the Christmas feeling, and to make sure that you make the best out of these dark nights. The way we can end 2018 with a bang!

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Tags: CPI, Christmas, Ranking, ASO, App Store Optimization, App Installs

10 tips for App Store Optimization (ASO)

Posted by Shannah De Ruijter on Dec 11, 2017 9:13:00 AM

App Store Optimization (ASO) is the process of optimizing mobile apps to achieve higher rankings in app stores. The main tasks of ASO are a combination of getting more people to discover your app, and to turn visitors into installs and customers. Do you want to increase the number of downloads for your app? Then read these 10 ASO tips written by Marcus Kay.

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Tags: App Store Optimisation, ASO

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Tell The Reader More

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Remember:

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  • For spelling out benefits and
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Cases

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Zalando Lounge
This is the shopping club of Zalando, where there are daily new offers from various top brands with huge discounts.
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Thuisbezorgd
Thuisbezorgd.nl is part of Takeaway.com, one of the world's largest food ordering sites.
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Schoonenberg
Schoonenberg HoorSupport is one of the oldest companies in the hearing aid industry, but goes along with the times and flowers like never before!
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Sanoma
Sanoma is the most cross-media company in the Netherlands and a leading player in the magazine market.
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