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Resources

Wuzzon likes to share her knowledge and expertise in the world of lead generation and app marketing. On this page you will find our blog posts, whitepapers and cases.

Blog

Our app marketing and lead generation conversion specialists regularly write blogposts about relevant topics in the industry for Marketingfacts and many more. Below you will find an overview of all our blogposts.

15 Tips to Boost App Installs in December!

Posted by Anastazia Mrozek on Dec 3, 2018 6:17:22 PM

Last year, a colleague followed a webinar in December with some clever tips for improving your app installs during the Christmas season. This year, we have combined our new, as well as old information to bring back the Christmas feeling, and to make sure that you make the best out of these dark nights. The way we can end 2018 with a bang!

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Tags: #boost, #tips, #CPI, #optimalisatie, #christmas

App Marketing Bureau Wuzzon receives FD Gazellen Award for the 2nd time!

Posted by Anastazia Mrozek on Nov 29, 2018 12:08:11 PM

Wuzzon is very pleased to announce that we are one of the fastest growing companies in the Netherlands in 2018, as announced by the FD. On Tuesday, November 5th, Wuzzon received the FD Gazellen award of 2018; quite an achievement given that they sharpened their criteria over the last year. This award confirms once again that we are on track of our goals, and also increases our ambition to be back on the list again next year.

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Tags: FD Gazellen

Aye Aye, A.I. Captain!

Posted by Anastazia Mrozek on Nov 27, 2018 5:51:07 PM

Last week, our CTO took an entrepreneurial leap for Wuzzon by following a course named A.I. Captain. As a captain of his own sailboat, and Chief Technology Officer within the Wuzzon team, Justin has used this course to expand the possibilities of Machine Learning within his work-related tasks. Through the use of Machine Learning, Justin will be able to easily apply filters in the Wuzzon CMS system so we can work more efficiently, and much more.

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App Install Fraud: A problem for Billions

Posted by Anastazia Mrozek on Oct 29, 2018 5:39:39 PM

With the innovation and technological advancements of the past few years, the app market has gone through the roof. Business Insider estimates that advertisers spend almost $7 billion on marketing apps in the US alone. Unfortunately, this also leads to a growth of fraudsters that want to exploit this economic and technological growth. Last week, a Dutch newspaper covered research on Android apps, and how there is a large fraud scale within the advertising market. Since there are various and a high variety of different types of fraud in online and mobile advertising, consumers can become wary of downloading and using apps that aren't well known. This blog covers how fraud arises, the different kinds of fraud, and how we at Wuzzon act to cut down on fraud with our Zero Tolerance policy.

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Tags: GDPR, Data Privacy, Security

A for Apple Search Ads

Posted by Anastazia Mrozek on Oct 29, 2018 3:42:13 PM

How can you ensure that IOS consumers in search of your app actually get directed to your app? This can be a question of traffic sources and the extent of your organic visitors, but it can also be a question answered by Apple Search Ads. Seeing as how Apple reported that a surprising 65% of mobile app downloads come directly from a search on the Apple App Store, this new channel will open doors to consumers, as well as advertisers of IOS apps to improve your chances of being viewed as well as protecting you brand.

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Tags: #CPI

Grow with Wuzzon!

Posted by Anastazia Mrozek on Oct 19, 2018 6:34:14 PM

During the quarterly team building session, we created a visualization of what Wuzzon stands for. Through the guidance and creative skills of Ink Strategy, we were provided a growing tree with a clear visualisation of Wuzzon’s core values and features. With the use of this Wuzzon tree, we can now easily provide an explanation of our goals for the future, and point out what makes Wuzzon Wuzzon. With the sun in our face and a view of the horizon with 1 billion Smiles in 2030, we are convinced that our Wuzzon tree will continue to grow!

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Tags: Wuzzon Team

Welcome David to Wuzzon!

Posted by Anastazia Mrozek on Jul 6, 2018 6:12:21 PM

Wuzzon is proud to introduce a new colleague to the lively team: David Woanya.

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Tags: David Woanya, New employee, Wuzzon Team

Wuzzon is granted the Golden Security Certificate from the DDMA

Posted by Anastazia Mrozek on May 28, 2018 5:16:16 PM

Last week the new GDPR legislation was implemented, resulting in the abundance of information about data protection and privacy statements. For Wuzzon this is a welcome enforcement as we have been working behind the scenes for months to ensure that we are fully compliant. For this reason we are now happy to report that the audit of the DDMA (the Dutch Information Commissioner’s Office) has been successful and that Wuzzon is now in possession of the Golden Privacy Guarantee certificate.

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Tags: GDPR, Security, Data Privacy

Wuzzon Certified Adjust Solution Partner

Posted by Shannah De Ruijter on Mar 14, 2018 2:16:34 PM

Finally, all the 4 courses have been completed! We are very proud to announce that Wuzzon is now a certified Adjust Solution Partner! Adjust Solutions Partners are a network of service providers who provide strategic and operational help to app marketers. Keep up the good work! ✅

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10 tips for App Store Optimization (ASO)

Posted by Shannah De Ruijter on Dec 11, 2017 9:13:00 AM

App Store Optimization (ASO) is the process of optimizing mobile apps to achieve higher rankings in app stores. The main tasks of ASO are a combination of getting more people to discover your app, and to turn visitors into installs and customers. Do you want to increase the number of downloads for your app? Then read these 10 ASO tips written by Marcus Kay.

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Cases

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Zalando Lounge
This is the shopping club of Zalando, where there are daily new offers from various top brands with huge discounts.
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Thuisbezorgd
Thuisbezorgd.nl is part of Takeaway.com, one of the world's largest food ordering sites.
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Schoonenberg
Schoonenberg HoorSupport is one of the oldest companies in the hearing aid industry, but goes along with the times and flowers like never before!
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Sanoma
Sanoma is the most cross-media company in the Netherlands and a leading player in the magazine market.
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