LOG IN

Resources

Wuzzon likes to share her knowledge and expertise in the world of lead generation and app marketing. On this page you will find our blog posts, whitepapers and cases.

Blog

Our app marketing and lead generation conversion specialists regularly write blogposts about relevant topics in the industry for Marketingfacts and many more. Below you will find an overview of all our blogposts.

What is cannibalization? And how to avoid it.

Posted by Chandan Mehta on Mar 30, 2020 12:15:00 PM

Because search ads are placed at the top of the organic results, sometimes both the ad as well as the organic result show up on the screen. If the user is clicking on the ad instead of the organic result, whilst if the ad wasn’t showing the click would have gone to the organic result, this is the concept of cannibalization. A conversion that is now being paid for instead of earned for free. 

Read More

Tags: Universal App Campaign, Team Wuzzon, App Marketing Specialisme, Retargeting, Apple Search Ads

Why API connectivity is important for custom reporting, dashboards, and automatization?

Posted by Chandan Mehta on Mar 27, 2020 12:15:00 PM

API connections make it possible and scalable to do mass optimizations on keywords. But also allows to manage budgets and CPIs. 

Read More

User-acquisition with Apple Search Ads & Google App Campaigns

Posted by Chandan Mehta on Mar 25, 2020 12:24:31 PM

Doing user-acquisition can be quite intimidating for newcomers given a product owner needs to do attribution tracking, technical barriers, a jungle of ad networks, agencies and other channels, plus the existence of ad fraud can be quite overwhelming. 

Read More

Tags: ASA, Google Ads, Team Wuzzon, Apple Search Ads, Tracking, marketing

What are your App Marketing challenges of 2020?

Posted by Natasja Borgstede on Mar 6, 2020 2:20:40 PM

February 5th 2020 we organized a Roundtable. We joined forces with Adjust and Notifica.re to connect the world of App Marketing. 

Read More

Tags: Wuzzon, Team Wuzzon, Conferences, Adjust, marketing, Smiles, roundtable

User Aqcuisition for E-Commerce Apps

Posted by Natasja Borgstede on Jan 24, 2020 10:24:51 AM

By 2021 consumers will spend $152 billion on shopping on mobile devices, the majority of that will be in shopping apps.

Read More

Tags: Optimalisatie, Team Wuzzon, App Marketing Specialisme, Expert

One Billion Smiles for Wuzzon

Posted by Natasja Borgstede on Jan 9, 2020 1:00:00 PM

Introduction

Read More

Tags: Boost, Team Wuzzon, marketing, Smiles

Wuzzon invited by Miss Appril for the HappyTalk podcast

Posted by Natasja Borgstede on Dec 30, 2019 4:45:00 PM

Co-founder Brigitta has been invited by Miss Appril to appear on the podcast HappyTalk. This podcast is especially made for app builders in the Netherlands.

Read More

Tags: Wuzzon, APPril, marketing, podcast

What is Growth Hacking?

Posted by Natasja Borgstede on Dec 20, 2019 3:23:29 PM

For the second time, we have hired another Growth Hacking trainee to strengthen our team. The question: “What is Growth Hacking?” is asked a lot. Growth Hacking seems to be the “Buzz” word of the year. But what does a Growth Hacker do? Where did the term come from? And how could it add value to your company? Let me give you some insights about this extraterrestrial buzz word. 

Read More

Tags: growth hacking, marketing

Anastazia is ASO Expert on AppTweak!

Posted by Anastazia Mrozek on Oct 3, 2019 5:11:36 PM

Our own ASO guru, Anastazia, was featured as an AppTweak ASO expert last week. In addition to install acquisition, Wuzzon continues to innovate in different platforms and expand their knowledge for ways to influence the App Store ranking of apps. ASO; App Store Optimisation works perfectly for this! By getting your app examined by our ASO expert, you can find out which areas are withholding you from growing in ranking in the App Stores, and what you can do to change it!

Read More

Tags: App Store Optimisation, Ranking, ASO, Keywords

Wuzzon's App Marketing Specialism

Posted by Anastazia Mrozek on Sep 20, 2019 3:46:33 PM

At the beginning of 2019 Wuzzon decided to make the move to App Marketing permanent. With this grand gesture, we became an app marketing company, with expertise in many different aspects under the umbrella term “app marketing”. From app store optimization, to social media marketing, and in-app marketing, Wuzzon offers many different services to app owners. As soon as an app is live, you can trust Wuzzon with the following promotional aspects to help guide mobile users to your app: App Store Optimisation (ASO), Apple Search Ads (ASA), Universal App Campaigns (UAC), Social Media marketing, and App Install Campaigns.

Whether you are a new app owner or an existing app owner, there are always aspects to improve on. While you can use your reviews to give you an insight into your user experience, you can also let us review your app and provide you with advice on how to make your app more attractive for mobile users. By improving your ranking through ASO, it will be attractive for you to let us set up ASA and/or UAC campaigns. You can support this with target specific campaigns in Social Media marketing, such as Facebook or Twitter, and bring the most traffic in for you’re improved new app with App Install campaigns, through the vast publisher network from Wuzzon. Afterwards, you can recover less active users through the use of retargeting of in-app-messaging, as an app does not only grow through new user acquisition.

Read More

Tags: App Marketing, CPI, App, Wuzzon, UAC, App Camapaign, ASA, ASO, Specialism, App Installs, Services

Something Powerful

Tell The Reader More

The headline and subheader tells us what you're offering, and the form header closes the deal. Over here you can explain why your offer is so great it's worth filling out a form for.

Remember:

  • Bullets are great
  • For spelling out benefits and
  • Turning visitors into leads.
whitepaper_template_img.jpg
Whitepaper title
Nulla in aliquam velit. Integer eu elit vel ipsum lobortis sagittis. In felis eros, scelerisque sed orci id, tempus lacinia augue. Quisque varius vel mauris nec consequat.
whitepaper_template_img.jpg
Whitepaper title
Nulla in aliquam velit. Integer eu elit vel ipsum lobortis sagittis. In felis eros, scelerisque sed orci id, tempus lacinia augue. Quisque varius vel mauris nec consequat.
whitepaper_template_img.jpg
Whitepaper title
Nulla in aliquam velit. Integer eu elit vel ipsum lobortis sagittis. In felis eros, scelerisque sed orci id, tempus lacinia augue. Quisque varius vel mauris nec consequat.

Cases

case_thumb_zalando.jpg
Zalando Lounge
This is the shopping club of Zalando, where there are daily new offers from various top brands with huge discounts.
VIEW
thuisbezorgd_case_thumb.png
Thuisbezorgd
Thuisbezorgd.nl is part of Takeaway.com, one of the world's largest food ordering sites.
VIEW
case_schoonenberg_thumb.png
Schoonenberg
Schoonenberg HoorSupport is one of the oldest companies in the hearing aid industry, but goes along with the times and flowers like never before!
VIEW
thumb_sanoma.png
Sanoma
Sanoma is the most cross-media company in the Netherlands and a leading player in the magazine market.
VIEW