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Resources

Wuzzon likes to share her knowledge and expertise in the world of lead generation and app marketing. On this page you will find our blog posts, whitepapers and cases.

Blog

Our app marketing and lead generation conversion specialists regularly write blogposts about relevant topics in the industry for Marketingfacts and many more. Below you will find an overview of all our blogposts.

User Aqcuisition for E-Commerce Apps

Posted by Natasja Borgstede on Jan 24, 2020 10:24:51 AM

By 2021 consumers will spend $152 billion on shopping on mobile devices, the majority of that will be in shopping apps.

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Tags: Optimalisatie, Team Wuzzon, App Marketing Specialisme, Expert

One Billion Smiles for Wuzzon

Posted by Natasja Borgstede on Jan 9, 2020 1:00:00 PM

Introduction

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Tags: Boost, Team Wuzzon, marketing, Smiles

Wuzzon invited by Miss Appril for the HappyTalk podcast

Posted by Natasja Borgstede on Dec 30, 2019 4:45:00 PM

Co-founder Brigitta has been invited by Miss Appril to appear on the podcast HappyTalk. This podcast is especially made for app builders in the Netherlands.

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Tags: Wuzzon, APPril, marketing, podcast

What is Growth Hacking?

Posted by Natasja Borgstede on Dec 20, 2019 3:23:29 PM

For the second time, we have hired another Growth Hacking trainee to strengthen our team. The question: “What is Growth Hacking?” is asked a lot. Growth Hacking seems to be the “Buzz” word of the year. But what does a Growth Hacker do? Where did the term come from? And how could it add value to your company? Let me give you some insights about this extraterrestrial buzz word. 

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Tags: growth hacking, marketing

Anastazia is ASO Expert on AppTweak!

Posted by Anastazia Mrozek on Oct 3, 2019 5:11:36 PM

Our own ASO guru, Anastazia, was featured as an AppTweak ASO expert last week. In addition to install acquisition, Wuzzon continues to innovate in different platforms and expand their knowledge for ways to influence the App Store ranking of apps. ASO; App Store Optimisation works perfectly for this! By getting your app examined by our ASO expert, you can find out which areas are withholding you from growing in ranking in the App Stores, and what you can do to change it!

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Tags: App Store Optimisation, Ranking, ASO, Keywords

Wuzzon's App Marketing Specialism

Posted by Anastazia Mrozek on Sep 20, 2019 3:46:33 PM

At the beginning of 2019 Wuzzon decided to make the move to App Marketing permanent. With this grand gesture, we became an app marketing company, with expertise in many different aspects under the umbrella term “app marketing”. From app store optimization, to social media marketing, and in-app marketing, Wuzzon offers many different services to app owners. As soon as an app is live, you can trust Wuzzon with the following promotional aspects to help guide mobile users to your app: App Store Optimisation (ASO), Apple Search Ads (ASA), Universal App Campaigns (UAC), Social Media marketing, and App Install Campaigns.

Whether you are a new app owner or an existing app owner, there are always aspects to improve on. While you can use your reviews to give you an insight into your user experience, you can also let us review your app and provide you with advice on how to make your app more attractive for mobile users. By improving your ranking through ASO, it will be attractive for you to let us set up ASA and/or UAC campaigns. You can support this with target specific campaigns in Social Media marketing, such as Facebook or Twitter, and bring the most traffic in for you’re improved new app with App Install campaigns, through the vast publisher network from Wuzzon. Afterwards, you can recover less active users through the use of retargeting of in-app-messaging, as an app does not only grow through new user acquisition.

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Tags: App Marketing, CPI, App, Wuzzon, UAC, App Camapaign, ASA, ASO, Specialism, App Installs, Services

Wuzzon’s QuARRRterly Session

Posted by Anastazia Mrozek on Jul 4, 2019 6:04:57 PM

Last week Wuzzon went on a treasure hunt for their Quarterly meeting. During this Quarterly Meeting, we discussed the opportunities and struggles of the past quarter, as well as possible opportunities or struggles for the next quarter. After a serious morning session, we set off for a team building session. This quarter’s meeting included the theme Pirates, as we were on a search for the marketing treasure (great quality sources) as well as scoping out pirates who send poor quality traffic.

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Tags: Wuzzon Team, Teambuilding, Quarterly, Improvement, Team Wuzzon

Why it’s important to ASO ASAP!

Posted by Anastazia Mrozek on Jun 21, 2019 4:06:22 PM

App Store Optimization, or ASO, is often compared to SEO (Search Engine Optimization) due to it’s similar name. Still, other than the fact that they both focus on search platforms, they should be approached quite differently, and require different strategies. SEO focuses more on online web traffic and searches, while ASO focuses completely on apps, so purely on app platforms such as the Apple App Store, and the Android Google Play. So what are the important factors in ASO, and why would you spend time on it when you’ve got an app that is already performing well?

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Tags: ASA, Ranking, ASO, App Store Optimization, Keywords

Wuzzon attended MWC Barcelona

Posted by Anastazia Mrozek on Mar 1, 2019 3:04:44 PM

The end of February led to new adventures as co-founder Brigitta and mobile user acquisition specialist Samer journeyed to Barcelona for the Mobile World Conference. In the beautiful city of Barcelona this mobile event brought advertisers and publishers alike to the conference floor, so we could renew and revive our contacts in the app marketing network.

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Tags: WMC, Improvement, Team Wuzzon, Conferences

First Dutch partner of Leanplum: Wuzzon

Posted by Isabelle Rosentreter on Jan 22, 2019 10:41:21 AM

After an exponential growth in 2017 and 2018, Wuzzon has made the exciting decision to focus completely on the app marketing side of online marketing in 2019. By doing so, they will position themselves as a full-service App Marketing Agency, where they support consumer brands through an app over multiple verticals in app marketing. At the moment, the focus of most advertisers lies in the generation of app installs, or downloads, and focus less on the onboarding of quality users and optimizing in-app messaging to improve the involvement of active users. Through the new partnership of Wuzzon and Leanplum, they hope to improve the expectations of app advertisers.

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Tags: Marketing Platform, Leanplum, Partner, Remarketing, Retargeting

Something Powerful

Tell The Reader More

The headline and subheader tells us what you're offering, and the form header closes the deal. Over here you can explain why your offer is so great it's worth filling out a form for.

Remember:

  • Bullets are great
  • For spelling out benefits and
  • Turning visitors into leads.
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Cases

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Zalando Lounge
This is the shopping club of Zalando, where there are daily new offers from various top brands with huge discounts.
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Thuisbezorgd
Thuisbezorgd.nl is part of Takeaway.com, one of the world's largest food ordering sites.
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Schoonenberg
Schoonenberg HoorSupport is one of the oldest companies in the hearing aid industry, but goes along with the times and flowers like never before!
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Sanoma
Sanoma is the most cross-media company in the Netherlands and a leading player in the magazine market.
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