Appril Festival

This year Wuzzon is a proud partner of the Appril Festival! The Appril Festival starts on Wednesday 11 April with a day full of fascinating presentations on app development, marketing and trends. Wuzzon provides the presentation 'How to get high in the app stores' from 14:00 to 14:30. Thursday 12 April consists of various in-house knowledge sessions and Wuzzon organizes an App Growth Hacking clinic in collaboration with Appsflyer.

Appril Festival

Marketing success in today’s highly competitive app marketplace hinges on the ability to maximize both marketing-driven and organic installs.

App Marketing is best optimized with mobile attribution, which tells marketers where to invest their budget based on analytics that pinpoint which campaigns, media partners and channels delivered specific app installs that generated real value. To drive more organic installs, marketers must employ ongoing and up-to-date App Store Optimization methods.

On Thursday the 12th of April, we invite you to the Wuzzon Headquarters in the heart of Amsterdam for an App Growth Seminar in collaboration with AppsFlyer — the global leader in mobile attribution and marketing analytics. During our in-house seminar, developers, marketers, and app owners, will share their growth challenges and success stories. Wuzzon’s and AppsFlyer’s performance specialists will offer their knowledge and experience to make this an event you don’t want to miss.

Among the topics we’ll cover:
• What is a good CPI
• Cross-funnel benchmarks: from clicks to installs, through registration and purchases.
• Top media channels for different verticals
• Fighting fraud
• LTV optimization
• Latest ASO best practices


Please note that there is limited availability. 

Let us know if you're there!


Louise Verschuren - Wuzzon
Co-Founder Wuzzon - app marketing agency

Alexander Grach - Appsflyer
Head of sales - Mediterranean & Eastern Europe

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